Google Advertising for RV Rentals

In most cases I can have your campaign created and launched within 3 to 5 days. 

Generally the biggest delays are from getting account access and information from clients.

The launch time will generally increase if work needs to be done on the website to prepare for ads traffic.

Your website is a critical factor. Google Ads bring traffic, but the website determines whether that traffic turns into bookings or inquiries. Slow load times, unclear pricing, confusing layouts, or weak calls-to-action can dramatically reduce results. Even well-targeted ads will underperform if the website creates friction for renters.

Furthermore, Google checks whether the landing page content matches the ads messaging and will attach a cost multiplier to your bids if there's a disconnect.

Put simply it will cost you more to run ads if the website doesn't match the ads and underperforms.

I recommend an ad spend budget between $10 and $30/day depending on how competitive your location is. If you are running multiple ad campaigns then you'll want a higher ad spend at least in the early stages to see what performs best.

I also recommend scaling up your ad spend during high traffic seasons.

A booking system isn't necessary but does reduce friction for visitors and increases booking rates.

A large part of campaign management involves filtering out poor-quality traffic. This includes excluding irrelevant search terms, refining geographic targeting, adjusting schedules, and monitoring user behavior after they click. Over time, this reduces wasted spend and improves the cost per inquiry or booking.

I have already created a large list of keywords that waste money on irrelevant searches. I implement that "negative keyword" list during campaign creation so your ads are much more likely to be shown to the people that actual matter to you.

During my monitoring I will further tweak and add to the list to remove your ad from search results that don't match your intended targeting.